"Oscar has helped us to streamline our process considerably. His expertise with web-based survey tools has transformed how we gather data across the board. Because Oscar understands the broader picture and goals of our department, he is able to create survey tools that work well for us in gathering the data we need to support our programs."

Patricia Theel

Program Administrator

School to Career Department

San Francisco Unified School District

Youth Social Marketing Guide

Overview

In 2003, the U.S. Department of Housing and Urban Development, in partnership with UC Berkeley's Center for Cities and Schools, organized a major conference for youth, parents and staff of Hope VI housing developments nationwide. The conference's goal was to build youth capacity to lead community change in their neighborhoods through social enterprise projects. They approached Oscar Wolters-Duran to partner in the creation of a curriculum and workbook to empower youth and their adult partners to use the media and publicity as a tool for bettering their community.

Solution

Oscar helped to create a partnership of experts in the area of youth marketing, including an MBA student in marketing from the Haas School of Business and Youth Sounds, a well know youth media organization. Together, they created a 20 page workbook, written in a youth voice, with extensive examples of successful youth marketing strategies. The workbook served as a basis for a series of workshops for youth and adults.

Outcome

The youth media guide and training was a popular success, and later used to implement several activities in participants' home communities. It is now available on the Young Entrepreneurs at Haas website.

Thursday, November 20, 2008

Selected Projects

2007

Hayes Valley Neighborhood Park Group - Sustainability Planning

California School Age Consortium - Youth Development and Program Management Trainings

2006

Central Valley Air Quality Coalition - Strategic Planning, Executive Coaching

Chabot Community College/Interdisciplinary Studies in Letters and Science - Strategic Planning

School to Career Department/San Francisco Unified School District - Strategic Planning, Evaluation and Board Development

Youth Media Plan/Laney Community College - Northern California Multimedia/Entertainment Inclusion Partnership Grant Application

2005

Professionals for Responsible Supply Management - Start up strategic planning

San Francisco State/Ohrenschall Center for Entrepreneurship - Pilot Youth Program at Everett Middle School

Haas/New America Foundation  - Individual Development Account Program

Oakland Unified School District - Kizmet Academy Small School Design Team

2004

Haas School of Business - Diversity Outreach Report

Young Entrepreneurs at Haas - Five Year Strategic Plan

2003

HUD/Center for Cities and Schools - Youth Marketing Curriculum and Workbook

Young Entrepreneurs at Haas/389 Studios - Promotional Video

2002

Haas School of Business - Family Task Force Report

UC Berkeley - Workshop for Bay Area School-to-Career Academies

2001 and Earlier

St. John's Urban Institute/City of San Francisco - KidPower Park

Integrative Center for Culture and Healing - Board Development and Strategic Planning